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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: IBM Business Analytics Midmarket Portfolio | 30% | - Deployment options: on-premises, cloud, appliance - Cognos Insight and SPSS offerings - IBM Cognos Express family |
| Topic 2: Sales Positioning and Value Proposition | 25% | - Easy to buy, install, and grow messaging - ROI and total cost of ownership - Competitive differentiation |
| Topic 3: Midmarket Business Analytics Market Overview | 25% | - Key industry trends and business challenges - Value of business analytics solutions - Midmarket customer pain points by department |
| Topic 4: Selling Process and Objection Handling | 20% | - Addressing common customer objections - Financing and licensing models - Needs assessment and qualification |
1. A sales organization believes low sales value = low service value. What could you say to overcome that objection?
A) Stress the "Easy to Buy" Midmarket message, the products are packaged and priced right; Start small, start anywhere, deliver immediate value, and grow; Recommend available compelling IBM Global Financing offerings
B) Smooth glide path to the Enterprise solution
C) Start small, show immediate value then grow; Use trial to demonstrate ease and value; Show how they can leverage Excel skills
D) Compared to IBM Cognos Business Intelligence. Midmarket solutions have a lower cost of entry while retaining similar services revenue opportunities
2. How many IBM sales stages are there?
A) There are 11 (eleven) stages but in GPP they are considered to be 5 (five) stages
B) There are 6 (six) stages but in GPP they are considered to be 3 (three) stages
C) There are 11 (eleven) stages but in GPP they are considered to be 6 (six) stages
D) There are 9 (nine) stages but in GPP they are considered to be 4 (four) stages
3. When selling into an organization, what do you need to know from each individual on the customer team involved with the project?
A) How does the project impact their jobs
B) What is their role in the project
C) What products do they prefer
D) What is their role and individual agenda
4. At a minimum, what IBM Cognos Express software entitlement(s) does each customer require?
A) IBM Cognos Express Connector and one of the user roles
B) IBM Cognos Express Administrator
C) IBM Cognos Express Administrator. IBM Cognos Express Connector and IBM Cognos Express Consumer
D) IBM Cognos Express Administrator and an IBM Cognos Express Connector
5. What is the software growth opportunity in the Business Analytics Midmarket?
A) The Midmarket has not grown year over year
B) The Midmarket is growing faster than the overall Business Analytics software market
C) The Midmarket is growing on par with the overall Business Analytics software market
D) The Midmarket is growing slower than the overall Business Analytics software market
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: B |
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