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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Which of the following report types organizes statistics for each of your campaigns?

A) Ad Performance
B) Search Query Performa
C) Demographic Performance
D) Campaign Performance

2. You are configuring goals for a large complex website. How many goals can you create for each website profile in Google Analytics?

A) 20
B) 50
C) 100
D) 10

3. Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e-commerce section of Google Analytics what report should Ben utilize?

A) Visits to Purchase
B) Total revenue
C) Conversion rate
D) Average order value

4. Jerry has hired you to help with Google AdWords campaign efforts. Jerry wants his ad to show up in the Google Content Network and Google Search but he's confused about placements and keywords. You review Jerry's keyword list and website, and after making slight changes, they appear good. What type of placements, for time sake, would you recommend to Jerry if his goal is branding?

A) Jerry should use automatic placements with the CPM bidding.
B) Jerry should use automatic placements with the CPC bidding.
C) Jerry should use managed placements with CPC bidding.
D) Jerry should use managed placements with CPM bidding.

5. Tom has an online business that promotes his lawn mowing service in Miami. Tom has created a large keyword list for his business. What problem may Tom encounter with a large keyword list?

A) None! Tom should include as many keywords as possible to generate clicks to his site.
B) Too many keywords that aren't relevant will likely cause many ad impressions, but few clic ks.
C) Too many keywords will consume Tom's entire budget.
D) Too many keywords will cause Tom's ad to not show in the Google Content Network.

Solutions: