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| Section | Objectives |
|---|---|
| Topic 1: Audience Targeting | - In-market and custom intent audiences - Demographic and affinity audiences |
| Topic 2: Bidding and Optimization | - Conversion tracking and optimization - Smart bidding strategies |
| Topic 3: Measurement and Performance | - Campaign reporting and analytics - Attribution models and performance evaluation |
| Topic 4: Ad Formats and Creative | - Image and video ad formats - Responsive display ads |
| Topic 5: Display Advertising Fundamentals | - Google Ads Display Network basics - How Display campaigns work |
Mary Jane wants to use the view-through conversion tracking feature in Google AdWords. How long must Mary Jane's ad run before she can use this feature accurately?
Correct Answer: D 🗳️
Todd is interested in creating text ads for the Google Content Network though his business partner thinks he should use image ads. There are several reasons why Todd should use a text ad in the Google Content Network. Which of the following is NOT a valid reason why Todd should use a text ad in the Google Content Network?
Correct Answer: D 🗳️
You are a consultant to a company that wants to advertise online, but they're wary of the Google Content Network and display ads. You inform your client that most users spend more time away from search sites and on blogs, news sites, and other web content. According to Google, how much time do users spend on search sites such as Google.com?
Correct Answer: C 🗳️
You are helping a client create a YouTube advertisement and you tell them that they should use their TV assets online in YouTube through pre-roll, mid-roll, and post-roll placements. The client does not understand what you mean by TV assets. What is a TV asset?
Correct Answer: A 🗳️
You are a consultant to Mary's company for her Google AdWords account. Mary would like to target ads for YouTube, but she does not want to create a new YouTube account for advertising. Since you are the Google AdWords and YouTube advertising consultant, what advice would you offer to Mary in this scenario?
Correct Answer: B 🗳️
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