Google Display Exam Practice Test : adwords-display Exam Questions

Exam Code: adwords-display
Exam Name: Google Display Exam Practice Test
Updated: Oct 05, 2026
Q&As: 221 Questions and Answers

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Google adwords-display Exam Syllabus Topics:

Section	Weight	Objectives
Ad Formats and Creation	20%	- Uploaded image and HTML5 ads - Ad creative best practices - Responsive Display Ads - Compliance and policies
Bidding and Budget Management	20%	- Automated bidding strategies - Manual bidding options - ROI and performance goals - Budget allocation and pacing
Measurement and Optimization	20%	- Optimization techniques - Conversion tracking - Key metrics and reporting - Identifying and resolving issues
Introduction to Google Display Network	15%	- Campaign objectives and use cases - Core concepts and benefits - Reach and scale across platforms
Targeting and Audience Solutions	25%	- Audience targeting methods - Demographic and geographic targeting - Contextual and placement targeting - Remarketing and similar audiences

Google Display Exam Practice Test Sample Questions:

Question #1

Allen is managing ads for his company and he'd like to include the ads in the Google Content
Network. Where does Allen configure automatic placements of ads in the Google Content Network for his campaigns?

A. Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his "Settings" tab.
B. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Settings" tab.
C. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Networks" tab.
D. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Opportunities" tab.

Reveal Solution Discussion 0

Correct Answer: B 🗳️

Question #2

Amy is managing a Google AdWords campaign for her company. Her manager has asked Amy to create a performance report for the overall campaign performance. What steps will Amy take to generate this performance report?

A. Amy will click Opportunities, then Keywords, then Create New Report, and then she'll select the Campaign Performance option.
B. Amy will click Campaigns, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
C. Amy will click Reporting, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
D. Amy will click Campaigns, then Reports, then Create New Report for All Campaigns, and then she'll select the Campaign Performance option.

Reveal Solution Discussion 0

Correct Answer: C 🗳️

Question #3

You are using YouTube Insights to review how well your videos have been performing. One of the metrics you are reviewing is called "below the line" for your video. What does the below the line metric tell you about your video?

A. Below the line indicates that users liked this portion of the video more than the rest of the video on average.
B. Below the line indicates that users did not like this portion of the video as much as the rest of the video on average.
C. Below the line lets you see what mouse activity a user is doing while your video is playing (such as scrolling or navigating to other videos).
D. Below the line lets you see data for either an individual video or aggregated data for all the videos uploaded by a particular user.

Reveal Solution Discussion 0

Correct Answer: B 🗳️

Question #4

Martha has created a video that she would like to enter into YouTube as a promoted video. She has completed the Google AdWords requirements but she would like her video to just be shown on YouTube. Can Martha remove the video from the Google Content Network?

A. Promoted videos must be in the Google Content Network as that is the medium for the video to be promoted on YouTube.
B. Promoted videos can be removed from the Google Content Network by opting out of the network in Google AdWords.
C. Promoted videos cannot be removed from the Google Content Network and still appear on YouTube.
D. Promoted videos are not part of the Google Content Network, they are only part of YouTube so this is not a problem for Martha.

Reveal Solution Discussion 0

Correct Answer: B 🗳️

Question #5

Honey wants to create an advertisement for her business which sells sunglasses online. She would like for her ad to be displayed on YouTube and she wants to use the CPM advertisement method. How does the CPM bidding method work in YouTube?

A. Honey will pay a fee every time her ad is shown to a YouTube user.
B. Honey will pay a fee for every 1,000 times her ad is shown to a YouTube user.
C. Honey will pay a flat fee in advance and will be guaranteed displays to YouTube users in increments of 1,000.
D. Honey will pay a fee for her ad whenever people click on her ad.

Reveal Solution Discussion 0

Correct Answer: B 🗳️