Oracle Eloqua CX Marketing 2020 Implementation Essentials : 1Z0-340-20 Exam Questions

  • Exam Code: 1Z0-340-20
  • Exam Name: Oracle Eloqua CX Marketing 2020 Implementation Essentials
  • Updated: Oct 15, 2026
  • Q&As: 60 Questions and Answers

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Understanding functional and technical aspects of Oracle Eloqua CX Marketing 2020 1Z0-340-20 Email Configuration and Preference Management, Form Configuration

The following will be discussed in the ORACLE 1Z0-340-20 exam dumps:

  • Create a form and identify advanced form techniques
  • Upload known unsubscribes and hard bounces into a new instance and configure an Eloqua data export
  • Integrate an externally hosted form
  • Configure a customized landing page
  • Describe Eloqua settings that support email management and email personalization
  • Configure an email group
  • Describe the subscription and preference management options available within Eloqua

Reference: https://education.oracle.com/oracle-eloqua-cx-marketing-2020-implementation-essentials/pexam_1Z0-340-20

Oracle 1Z0-340-20 Exam Syllabus Topics:

SectionObjectives
Topic 1: Account Configuration and Administration- Email Configuration
  • 1. Subscription management
  • 2. Deliverability settings
  • 3. Email groups
- Security and User Management
  • 1. Security groups
  • 2. Account administration settings
  • 3. User roles and permissions
Topic 2: Campaign Management- Email Marketing
  • 1. Dynamic content
  • 2. Email creation and editing
  • 3. Personalization
- Campaign Design
  • 1. Campaign elements
  • 2. Campaign canvas
  • 3. Campaign activation and monitoring
Topic 3: Web Tracking and CRM Integration- Web Tracking
  • 1. Digital behavior analysis
  • 2. Visitor activity monitoring
  • 3. Tracking scripts
- CRM Integration
  • 1. Data synchronization
  • 2. Oracle CX integrations
  • 3. Salesforce integration concepts
Topic 4: Data Management- Data Imports and Exports
  • 1. Data cleansing
  • 2. Update rules
  • 3. Import processing
- Contacts and Segmentation
  • 1. Contact fields and records
  • 2. Shared lists
  • 3. Segments and filters
Topic 5: Reporting and Analytics- Insight and Reporting
  • 1. Marketing analytics
  • 2. Campaign reporting
  • 3. Performance dashboards
Topic 6: Automation and Lead Management- Program Builder and Campaign Automation
  • 1. Program analysis
  • 2. Automated workflows
  • 3. Program steps and actions
- Lead Scoring
  • 1. Lead qualification processes
  • 2. Scoring models
  • 3. Profile and engagement criteria

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