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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before. You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

A) Recipients are forwarding your emails to everyone in their address books.
B) Your open rates have dropped somewhat since last month.
C) Hard bounce rates are 10% or higher.
D) The ISP is recording a high number of spam trap hits and complaint rates from recipients.
E) Substantial (5%) increase in click-through rates on last week's promotional campaign.

2. While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)

A) EMAIL_ADDRESS_
B) ADDRESS_
C) CUSTOMER_ID_
D) PET_ID_

3. Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display "undefined".
What is the reason for the failure?

A) You did not declare the fields used to define the segment groups in the Data section of the campaign workbook.
B) You don't have the segment group feature enabled in the Account Administration settings.
C) You should have created a corresponding filter for each rule set to be used to identify the segment group.
D) You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign.

4. You send the same email campaign out on the first Tuesday of every month to announce the month's specials. You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?

A) Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
B) Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
C) Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
D) Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
E) Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.

5. You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.

A) <comment> and </comment>
B) <#-- and -->
C) <<-- !~ -->
D) <!-- and -->

Solutions: