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| Section | Weight | Objectives |
|---|---|---|
| Data Management and Audience Configuration | 20% | - Duplicate suppression and householding - Data source mapping and integration - Audience levels and audience tables - Contact and response history tracking |
| Flowchart Design and Process Logic | 25% | - Building and editing flowcharts - Snapshot, Mail List, and Call List processes - Target Cell Spreadsheet usage - Select, Merge, Segment, and Audience processes |
| Administration, Security and Troubleshooting | 10% | - Configuration utilities (configTool, unica_actrg) - System maintenance and tuning - User roles and permissions - Log files and error handling |
| Unica Campaign Architecture and Configuration | 30% | - System architecture overview - Marketing Platform integration - Database configuration and connections - Server and web application setup |
| Offers, Campaign Execution and Scheduling | 15% | - Performance monitoring and reporting - Batch and real-time processing - Offer creation and management - Campaign scheduling and execution |
1. During the installation of Unica Campaign, if you want to install additional Unica applications, what is a key step for success?
A) Install each application independently.
B) Place all the application installers in the same folder.
C) Install each application on a separate server.
D) Create a HOME folder for each application.
2. In a Unica Campaign installation, what should a customer do if they encounter errors related to the Java Virtual Machine?
A) Reinstall the database.
B) Increase the amount of RAM on the production server.
C) Create a Weblogic or Websphere domain dedicated to Unica Marketing products.
D) Restart the Campaign Installation.
3. In Unica Campaign, who is usually given responsibility for creating offer templates available to a specific user?
A) System or offer administrator
B) Campaign manager
C) User who creates the offer
D) Flowchart designer
4. In Unica Campaign, which flowchart cell report displays details of the records within a cell?
A) Cell Variable Profile
B) Cell Content
C) Cell Waterfall
D) Cell List
5. What templates does a customer need to import if the Unica Marketing Platform and Unica Campaign system tables databases are of the same database type?
A) Oracle template
B) SQLServer template
C) DB2 template
D) None, the system automatically imports the template.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: D |
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