Salesforce MCE-Admn-201 Exam Questions : Salesforce Certified Marketing Cloud Engagement Administrator

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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?

A) Content Builder
B) Einstein Email Recommendations
C) Audience Builder
D) Einstein Send Time Optimization

2. NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers

A) Subscriber ID
B) Product Code
C) Name
D) Application ID
E) Email Address

3. Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?

A) The data extension is linked using the Contact Key
B) The data extension contains a Salesforce ID
C) The data extension is marked as Sendable
D) The Data extension is marked as Sendable and Testable

4. Northern Trail Outfitters has Imported a file Into All Subscribers. They then received a results file stating [email protected] could NOT be imported.
Which error code would the file contain for this record?

A) Skipped Records
B) Invalid Email Address
C) Restricted Values
D) List Detective

5. During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?

A) Data extensions support Customer ID to be used as Subscriber Key.
B) Data extensions allow for add/update Import activity.
C) Data extensions can store HTML code as an attribute.
D) Data extensions are necessary for Contact Builder

Solutions: