Salesforce MC-Con-201 Exam Questions : Salesforce Certified Marketing Cloud Next Consultant

Exam Code: MC-Con-201
Exam Name: Salesforce Certified Marketing Cloud Next Consultant
Updated: Oct 04, 2026
Q&As: 106 Questions and Answers

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Salesforce MC-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Consent	13%	- Consent management concepts 1. Role of consent in customer engagement and compliance - Consent record management 1. Creating, managing, and updating consent records - Consent banners 1. Configuring consent banners on marketing landing pages and external pages - Platform consent objects 1. Purpose and relationships of consent objects
Campaign Design, Flow Orchestration & Content	30%	- Flow orchestration 1. Trigger conditions 2. Flow types 3. Flow elements and logic for business processes and messaging 4. Flow configuration settings - Landing pages 1. Components and configuration required to build landing pages - Messaging data sources 1. Selecting appropriate data sources for personalized customer data - Activation templates 1. Selecting appropriate contact point values 2. Configuring activation templates - Personalization 1. Repeaters 2. Merge fields 3. AMPscript 4. Handlebars 5. Content variations
Agentforce & AI Innovation	11%	- Conversational messaging 1. Customer engagement and response handling 2. Ongoing interactions across messaging channels - Predictive AI 1. Selecting appropriate predictive AI features - Marketing agents 1. Content generation 2. Campaign creation 3. Audience segmentation
Data Modeling, Identity Resolution & Segmentation	25%	- Data 360 data object concepts 1. Connecting, harmonizing, unifying, and activating customer data 2. Audience segmentation and content personalization - Identity Resolution 1. Configuring Identity Resolution 2. Linking multiple data sources into a unified profile - Data 360 consumption and entitlements 1. Impact of marketing automation design decisions on platform consumption and usage 2. Consumption-based entitlements - CRM data ingestion and activation 1. Audience segmentation, activation, and content personalization 2. Actionable Lists 3. CRM objects and records
Platform Setup & Governance	13%	- Business Units and governance 1. Content and user governance using roles and Enhanced CMS Workspaces 2. Business Unit requirements - Marketing Cloud Next environment setup 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets - Domain authentication and authorization 1. Self-service domain authentication 2. Domain authorization for branded, authenticated email delivery
Analytics & Performance Insights	8%	- Reporting and analytics 1. Selecting pre-built dashboards for reporting requirements - Marketing insights 1. Surfacing marketing data and insights across the Salesforce platform

Salesforce Certified Marketing Cloud Next Consultant Sample Questions:

Question #1

Northern Trail Outfitters (NTO) wants to launch a new campaign and needs to pull in data from a newly- mapped custom object. NTO already has a primary Data Graph that is actively being used by several production campaigns, and needs to decide if they should edit or clone the existing Data Graph.
What is the correct approach and expected behavior?

A. Create a new Data Graph. Pause all active segments and flows relying on the Data Graph, update the Data Graph, and then reactivate the segments and flows.
B. Edit the Data Graph. The platform will continue to support the live campaigns using the current version without interruption, while the updated version publishes in the background.
C. Clone the Data Graph. Editing an active Data Graph immediately invalidates downstream dependencies, causing the live segments to fail until the Data Graph finishes reprocessing.

Reveal Solution Discussion 0

Correct Answer: B 🗳️