CMA Category-Manager Exam Questions : Certified Professional Category Manager (CPCM)

  • Exam Code: Category-Manager
  • Exam Name: Certified Professional Category Manager (CPCM)
  • Updated: Oct 11, 2026
  • Q&As: 72 Questions and Answers

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CMA Category-Manager Exam Syllabus Topics:

SectionObjectives
Shopper and POS Data Analytics- Building Data Competency
  • 1. Panel Data Analysis
  • 2. POS Data Analytics
  • 3. Shopper Data Analytics
Assortment and Space Management- Retail Optimization
  • 1. Geodemographic Data Usage
  • 2. Store Clustering
  • 3. Space Management Fundamentals
  • 4. Efficient Assortment Process
Pricing and Promotion Analytics- Commercial Strategy
  • 1. Promotion Analysis Techniques
  • 2. Pricing Strategy and Analysis
  • 3. Predictive Analytics
Retail Economics and Supply Chain- Business Operations
  • 1. Supply Chain Fundamentals
  • 2. Retailer Economics
  • 3. Category Manager Role in Supply Chain
Fact-Based Selling and Storytelling- Communication and Insights
  • 1. Storytelling with Fact-Based Insights
  • 2. Category Review Presentation
  • 3. Actionable Shopper Insights
Category Health and Assessment- Category Performance Evaluation
  • 1. Root Cause Analytics
  • 2. Category Health Assessment
  • 3. Baseline and Incremental Drivers

CMA Certified Professional Category Manager (CPCM) Sample Questions:

Question #1

Using the formula for ACV weighted distribution, calculate the ACV for a product available in stores with total sales of $2,000,000 and $3,000,000, in a market where the total sales of all stores are $10,000,000.

  • A. 100%
  • B. 30%
  • C. 66%
  • D. 50%
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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Question #2

The simplest form of regression analysis is _____, where the relationship between variables is modeled as a straight line.

  • A. Linear Regression
  • B. Polynomial Regression
  • C. Quantile Regression
  • D. Decision Tree Regression
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #3

When showing the size of prize, what factors are good to keep in mind?

  • A. Don't show the math, not necessary.
  • B. Make sure it's a high enough number to get their attention.
  • C. Be sure to include comprehensive analytics.
  • D. Make sure it's reasonable and show the math on how to achieve the plan.
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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Question #4

Which of the following metrics is used to evaluate space productivity in retail environments?

  • A. Sales per Square Foot
  • B. Customer Foot Traffic
  • C. Inventory Turnover
  • D. Net Profit Margin
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #5

What does the Pareto Principle, or the 80/20 Rule, imply in the context of category assortment?

  • A. All items contribute equally to total sales.
  • B. The 80/20 Rule applies only to inventory management, not sales.
  • C. Most sales are derived from a small percentage of best-selling items.
  • D. The majority of sales come from niche or specialty items.
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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