Salesforce AP-214 Exam Questions : Marketing Cloud Advanced Cross Channel Accredited Professional

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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

Question 1

Can Social Studio's Sentiment Model be customized? 01m 05s

A. Yes, customization options are available in Admin
B. Yes, after you have loaded your Twitter certification number.
C. No, this is a managed service provided by only by Salesforce.
D. No, the sentiment is driven by Einstein calculations.

Question 2

How does Send Time Optimization (STO) help marketers optimize their marketing campaigns?

A. STO analyzes the best time to send a scheduled batch send from Email Studio based on the content in the email
B. STO predicts the best time to send a message for each contact through Journey Builder
C. STO uses all commercial and transactional send data to determine trends in message engagement and optimize sends
D. STO can help send SMS messages at the time individuals are most likely to engage with the message

Question 3

If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?

A. Onlythe top level business unit will have access and permissions need be set here for sharing
B. All business units will haveaccess
C. Onlythe business unit where it was created will have access
D. Onlythe business unit(s) immediately below the top level account will have access

Question 4

How are profiles merged In IS:

A. Probabilistic matching
B. Once a day
C. Deterministic matching on matched identities

Question 5

Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----

A. Listen, Understand , Act
B. Understand, decide act

Solutions: