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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. The call center of a company has seen a spike in recent call volume, and they have discovered the cause to be their website. The analytics team has been tasked with uncovering the reason for these calls using a Data View that combines call center data and website analytics data, and they want to know what part of the site is driving the call center volume up.
Which action would help answer that question?
Response:

A) Create a freeform table showing Calls (as your dimension), Call Reason (as your metric).
B) Create a freeform table showing Call Reason (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
C) Create a freeform table showing Page Name (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
D) Create a freeform table showing Call Reason (as your dimension), Page Views (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.

2. Which steps should be taken to optimize recurring report scheduling in Adobe CJA?
(Select two.)
Response:

A) Define Specific File Formats for Export
B) Set Delivery Frequency Based on Business Needs
C) Use Report Delivery Logs
D) Enable Data Retention Policy Checks

3. Which settings ensure that customer journeys are accurately visualized in Adobe CJA reports?
(Select two.)
Response:

A) Set Campaign Quotas
B) Apply Identity Resolution
C) Use Pre-Built Templates
D) Enable Flow Visualization

4. Which key metric should be monitored when evaluating a marketing campaign's success in driving website traffic?
Response:

A) Data Retention Rate
B) Profile Data Access
C) Page Views
D) Campaign Sync Logs

5. Your manager requested a product performance report showing revenue from different categories. After generating the report, you notice that key product categories are missing. Upon investigation, you discover that the "Product Category" dimension was not added to the report. What should you do next?
Response:

A) Enable automatic campaign syncing for new products.
B) Update the data source permissions for reporting.
C) Add the "Product Category" dimension to the report and refresh the data.
D) Create a calculated metric for each product category.

Solutions: