Adobe AD0-E608 Exam Questions : Adobe Customer Journey Analytics Business Practitioner Professional

Exam Code: AD0-E608
Exam Name: Adobe Customer Journey Analytics Business Practitioner Professional
Updated: Nov 06, 2026
Q&As: 132 Questions and Answers

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Adobe AD0-E608 Exam Syllabus Topics:

Section	Weight	Objectives
Components	30%	- Create subsets of data using components and filters - Build non-admin components to address business requirements - Translate business questions into relevant components
Data Analysis	26%	- Select correct components for analysis scenarios - Evaluate audiences and share with Adobe Experience Platform tools - Perform exploratory analysis and interpret results for insights
Reporting	32%	- Determine correct data views based on sources, identities, date ranges - Apply and configure date ranges effectively - Select appropriate visualizations or tables for business needs
Distribution	12%	- Organize projects logically for access and management - Curate available fields within reports and dashboards - Schedule and share reports and dashboards with stakeholders

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

Question #1

The call center of a company has seen a spike in recent call volume, and they have discovered the cause to be their website. The analytics team has been tasked with uncovering the reason for these calls using a Data View that combines call center data and website analytics data, and they want to know what part of the site is driving the call center volume up.
Which action would help answer that question?
Response:

A. Create a freeform table showing Calls (as your dimension), Call Reason (as your metric).
B. Create a freeform table showing Call Reason (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
C. Create a freeform table showing Page Name (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
D. Create a freeform table showing Call Reason (as your dimension), Page Views (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.

Reveal Solution Discussion 0

Correct Answer: C 🗳️

Question #2

Which steps should be taken to optimize recurring report scheduling in Adobe CJA?
(Select two.)
Response:

A. Define Specific File Formats for Export
B. Set Delivery Frequency Based on Business Needs
C. Use Report Delivery Logs
D. Enable Data Retention Policy Checks

Reveal Solution Discussion 0

Correct Answer: A,B 🗳️

Question #3

Which settings ensure that customer journeys are accurately visualized in Adobe CJA reports?
(Select two.)
Response:

A. Set Campaign Quotas
B. Apply Identity Resolution
C. Use Pre-Built Templates
D. Enable Flow Visualization

Reveal Solution Discussion 0

Correct Answer: B,D 🗳️

Question #4

Which key metric should be monitored when evaluating a marketing campaign's success in driving website traffic?
Response:

A. Data Retention Rate
B. Profile Data Access
C. Page Views
D. Campaign Sync Logs

Reveal Solution Discussion 0

Correct Answer: C 🗳️

Question #5

Your manager requested a product performance report showing revenue from different categories. After generating the report, you notice that key product categories are missing. Upon investigation, you discover that the "Product Category" dimension was not added to the report. What should you do next?
Response: