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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A deliverability specialist is tasked with implementing a new marketing pressure policy to improve customer experience. The policy states that customers should not receive more than three promotional emails in any 7-day period, regardless of which journeys they qualify for.
Where would this rule be configured to be enforced globally across all journeys?

A) As a global frequency rule in the administration section.
B) In the properties of each individual journey.
C) As a 'Profile Cap' condition activity at the start of every journey.
D) In the channel-level rules for the email surface.

2. A loyalty program manager needs to update a member's profile after they complete a specific action in a journey, such as setting their `lastActivityDate` attribute to the current date and time.
Which journey activity should the manager use to perform this profile update?

A) A Data Source activity
B) A Condition activity
C) An Action activity
D) An Update Profile activity

3. A campaign manager wants to optimize a campaign by testing three different hero images (Treatment A, B, and C) to see which one generates the most clicks. To accurately measure lift, they also want to send the original version to a small portion of the audience as a baseline.
What should the content experiment configuration look like?

A) One experiment for A vs. the original, and a second experiment for B vs. C.
B) Three treatments (A, B, C) with the audience split evenly between them.
C) Three treatments (A, B, C) and a hold-out group, with the audience split between all four.
D) Two treatments (A, B) and a control group, which will automatically receive a third version.

4. There are two main types of fragments that can be created in Adobe Journey Optimizer.
What are they?

A) Static fragments and Dynamic fragments
B) Expression fragments and Content fragments
C) Email fragments and SMS fragments
D) Header fragments and Footer fragments

5. A customer lifecycle manager wants to trigger a post-purchase survey journey. It is critical that the journey starts within minutes of a customer completing a purchase. The purchase data arrives in real-time via streaming ingestion.
Which audience type should the manager have the team create?

A) An edge audience.
B) A batch audience evaluated daily.
C) A CSV-imported audience refreshed weekly.
D) A streaming audience.

Solutions: