Facebook 410-101 Exam Questions : Facebook Certified media buying professional

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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

Question 1

An eCommerce recently installed the Facebook pixel on their website to better understand the ROAS of the online marketing efforts.
After two months, they've spent $3,500 in online conversion campaigns, and generated $6,000 in revenue.
You realize that the ratio for the ROAS is 1.71:1
What does this ratio mean?
Choose only ONE best answer.

A. For every $1 of revenue, you spend $1.71 in advertising.
B. For every $1 you spend on a campaign, you generate $1.71 of revenue.
C. For every $10 you spend on a campaign, you generate $1.71 of revenue.
D. For every $1 you spend on a campaign, you generate $3.5 of revenue.

Question 2

What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.

A. Facebook Custom Audiences
B. Business Manager' Pixel Data Source
C. Facebook pixel helper
D. Facebook Analytics Tools

Question 3

What campaign strategies should you follow in order to optimize your Facebook ads?
Select all that apply.
Choose ALL answers that apply.

A. Add a "Get Directions" CTA on the campaigns in order to bring people to the stores.
B. Use Store Visit ads in order to bring traffic to the two specific retail stores.
C. Add map card with your page location.
D. Send people to messenger and automate a chatbot or menu with directions on Waze and Google Maps.

Question 4

You just hired a new Social Media Manager. If you give him/her access to your Fan Page as administrators, will they also have ownership of the Fan Page?
Choose only ONE best answer.

A. Yes, but only if they are also employees of the Business Manager Account.
B. No, since they are employees and not administrators at the Business Manager Account.
C. Yes. Once you give administrators access to the Fan Page, they also become owners of the account.

Question 5

Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base.
The marketing brand manager wants to run Facebook ads for their new spring campaign. He/she insists on running interaction posts as the primary objective for all of the campaigns.
You explain that as a brand, they will benefit more running reach and frequency campaigns instead of promoted posts.
Select all of the reasons you give the brand manager to use reach and frequency as the primary bidding option.
Choose ALL answers that apply.

A. Branding campaigns usually have better performance by using the reach and frequency option as you can optimize for reach, frequency, and overall budget.
B. Reach and frequency will ensure the lowest cost per reach and cost per person impacted.
C. For brand marketing, changing attitudes and behaviors at scale will generate better results than specific actions on posts.
D. Branding campaigns usually perform better when optimized through CPM than CPA.

Solutions: