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| Section | Objectives |
|---|---|
| Topic 1: Initial Configuration & Deliverability | - Set global account and deliverability settings - Manage bounce processing, spam feedback loops - Perform IP warm-up and ramp-up - Configure domain branding and delegation |
| Topic 2: Responsys Data Model | - Create filters, segment groups, seed groups - Describe Responsys data model - Manage contact lists, supplemental tables, profile extension tables |
| Topic 3: Programs | - Monitor and optimize program performance - Design multi-step automation programs - Configure triggers, rules, and actions |
| Topic 4: Responsys Personalization Language (RPL) | - Debug RPL syntax and logic - Implement dynamic content - Write basic RPL expressions |
| Topic 5: Reporting and Analytics | - Access standard reports and dashboards - Create custom reports - Analyze campaign performance metrics |
| Topic 6: Account Administration | - Configure security and compliance settings - Manage user roles and permissions - Monitor account usage and health |
| Topic 7: Multi-Channel Campaigns | - Configure subscription management - Manage cross-channel consistency - Set up email, SMS, and push campaigns |
| Topic 8: Integration: Interact Connect | - Configure Interact Connect integration - Describe Data Gateway setup - Manage data synchronization |
| Topic 9: Campaigns and Forms | - Configure conversion and tracking - Build and manage web/mobile forms - Create and deploy marketing campaigns |
| Topic 10: Creating and Managing Content | - Implement personalization with RPL - Build responsive email and mobile content - Use assets and templates |
Question 1
You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.
A. <comment> and </comment>
B. <#-- and -->
C. <<-- !~ -->
D. <!-- and -->
Question 2
You are configuring a supplemental data import and thefirst row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?
A. Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.
B. In the field mapper screen, select the "Columns Already Included" check box.
C. In the import configuration, select the "First line contains column names" check box.
D. You must delete the first row of the file before performing the import. Your file must contain actual data only.
Question 3
Which statement is true about how you must configure a Responsys Profile list so you can beginsending Mobile SMS campaigns?
A. All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
B. You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
C. You can only modify profile lists used for mobile campaigns through Connect uploads.
D. You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
Question 4
Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)
A. Ensure thatfield names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
B. Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
C. Map a field that the client uses to uniquely identify each subscriber tothe RIID_ field in the contacts list.
D. Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
E. Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
Question 5
You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
What should you do to see this?
A. Click the Version Test button.
B. Click the Preview button, which has the eye icon on it.
C. Select Workbook > Test.
D. Click the Render button.
Solutions:
| Question 1 Answer: B | Question 2 Answer: D | Question 3 Answer: D | Question 4 Answer: A,B,E | Question 5 Answer: B |
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