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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You are working with a global organization. After discussing their company structure, you find that they are centralized organization and operations are run from one global template that is followed by all regions. What seat governance structure should you recommend to your client?

A) Horizontal regional empowerment
B) Full agency control
C) A single seat shared by all regions
D) A global DMP nerve center
E) A global template with local nuances

2. Describe the features of an Audience Injection App that uses SDT.

A) The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
B) The client shares the audience with you. This will generate an email notification that includes the audience composition.
C) BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
D) The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.

3. Which of the following strategies exhibits Oracle DMP data scoping best practices?

A) Collect all data, regardless of granularity, to manage it within the DMP.
B) Collect and store only online interactions, as the DMP is an online platform.
C) Collect strategic data points, designed to identify customer engagement.
D) Collect only personally-identifiable information, to correlate it within the DMP.

4. You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?

A) You must wait at least thirty minutes after creating a classification rule to start using it.
B) It takes one week after rule creation for data to be mapped to prescribed categories.
C) In addition to the classification rule, you also need to configure a chint rule.
D) The old rules must be purged prior to running the newly created rule.

5. Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)

A) Asynchronous javascript tag
B) User data API
C) Image pixel
D) Mobile direct ingest

Solutions: