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Adobe Marketo Engage Architect Master Sample Questions:

1. Which report helps assess the success of an engagement program?

A) Email Performance Report
B) Engagement Stream Performance Report
C) People Performance Report
D) Program Performance Report

2. What actions can improve email deliverability? (Choose two)

A) Warming up IP addresses
B) Regularly cleaning the email list
C) Increasing email frequency
D) Disabling recipient preferences

3. A company has recently hired an Adobe Marketo Engage Administrator to review their Marketo channels for reporting. The administrator finds in their review that the webinar event invites, follow ups, and links to recording post-event are all set as separate Email Programs with an additional steps of 'attended' and 'RSVP'd' on the newsletter channel to be used depending on the email type. When the administrator asks why, they find out it is because there has not been an integration to their webinar system, and will not be one for two weeks due to circumstances beyond the administrator's control. There will be another webinar in four days.
What is the problem of this setup from a reporting perspective?

A) There is no custom tag defining the specific use for webinars on the email programs, which means the data cannot be grouped easily in reports, such as Marketo Performance Insights.
B) There is no custom tag defining the specific use for webinars on the email programs, which means the data cannot be grouped easily in reports, such as Marketo Performance Insights.
C) It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.
D) It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.

4. Your Marketo project involves integrating a CRM.
Which stakeholders should be included in the integration process?

A) Sales Manager and Data Analyst
B) Marketing Specialist and Content Creator
C) CRM Administrator and IT Team Lead
D) Campaign Manager and Customer Support Agent

5. A company plans to integrate a new analytics tool with Marketo.
What are the first steps to ensure a successful integration?

A) Create new Smart Lists for segmentation
B) Map data fields between Marketo and the analytics tool
C) Schedule campaigns before the integration is complete
D) Train the marketing team on the new tool

Solutions: